A Commercial Remembered- Blog #6

I recently saw a commercial for comcast. It was about, as usual, their service being fast. Something that stuck out to me about this commercial was the overall structure of it. It was hard to understand at first, but at the end of the 30 second clip, it turned out to be very clever. It used a metaphor to make the service seem more effective and fast. It compared the speed of comcast to that of a race car and a cheetah, without directly saying that it was comcast that it was being compared to.
The words spoken at the very end stick out to me. They said "Comcast, we make fast faster." Once this was said, it made sense why the "man" (comcast) was outrunning the cheetah and the racecar. I thought this was very effective.
As for its purpose, it was clear to me from the start that the purpose of whatever the product was was speed. They really emphasized this. No voice was used until the very end, so the cadence was short and direct. The voice is memorable and the actual words are even more memorable. The overall effectiveness of this commercial was good and it was really well planned and produced.